Old Amsterdam introduces a new seasoning for drinks
Old Amsterdam has something new; Fresh cream cheese with finely grated Old Amsterdam. The Fresh Cream Cheese will be introduced in two variants, Original & Chives, and will be available from supermarkets throughout the Netherlands from May. A perfect timing to enjoy it with a drink in the sun.
“After the recent introduction of our Old Amsterdam Matured, we wanted to offer connoisseurs even more variety. We are constantly looking at how we can surprise our consumers with special innovations and are pleased that we can once again inspire our consumers with these new products. Thanks to the Fresh Cream Cheese, Old Amsterdam is more than ever suitable for a drink, lunch or barbecue,” says Mara de Vroed of Old Amsterdam.
First cream cheese with finely grated pieces of cheese
The Fresh Cream Cheese from Old Amsterdam contains real pieces of finely grated Old Amsterdam, which makes the product unique in the segment. The cream cheese is available in 2 variants of 125 grams: Original and Chives. The cream cheese has a fresh, characterful taste and is delicious on a rustic baguette, toast or on a luxury cracker. This is how you make the drink or lunch really special and surprising!
Mara de Vroed continues: “Consumers are increasingly looking for special drinks products. We see this segment growing and with the Old Amsterdam Fresh Cream Cheese we are really putting something new on the shelf. It is the first cream cheese to which pieces of fresh grated cheese have been added. In our case, of course, real pieces of grated Old Amsterdam. These products fit in perfectly with the ever-increasing demand from consumers for special drinks products.”
